Case of Success FARMACIA SANCHEZ ANTONIOLLI

CASE OF SUCCESS

Farmacias Sanchez Antoniolli

Farmacia Sanchez Antoniolli is a network of 22 pharmaceutical branches widely recognized in the Cordovan market that is in a constant process of expansion. The company, guided by its vocation in health, focuses its efforts on customer service and their families.

The challenge

One of the obstacles that stood in his way was taking a step into the future: digitally transform your business. As is public knowledge, pharmacies are currently not authorized to sell medicines online. Then, How could this pharmaceutical network get closer to its customers through the digital world in a profitable way? Wualá became the strategic ally of Farmacia Sanchez Antoniolli, bringing a solution to your problem in a comprehensive, creative and efficient way.

Digitally transform your business.

Our strategy

We make a research that allowed knowing the needs of the target audience. Customers needed to know product details and availability; and if they so wished, acquire them from the comfort of their home. In turn, these people wanted to reserve medicines, vaccines and other services.

Considering this, We design and develop a B2C Retail eCommerce store to reach the customer in a fast and practical way and offer products that can be marketed.

To save management operating times eCommerce, we developed an integration that allows publish and synchronize the price and stock of the branches automatically and customers with web sales.

At Wualá we work with a 360 concept: We intervene in all areas of operational communication digitally. For this reason, we complement the project with an initial set up where We integrate social networks.

We design the initial strategy and the traffic growth plan based on the premise and particularity of certain items and lines of products related to a pharmacy. This plan was accompanied by campaigns in digital media such as Google Ads and Facebook which are constantly controlled and optimized.

Results

Now people have more options: they can access an eCommerce that makes it easier for them to find out about the products of their interest as well as buy them online, answer their questions and connect to WhatsApp if they want to make a reservation for medicines or vaccines.

In the whole process, Wualá offers a dynamic solution that evolves. Currently, Farmacia Sanchez Antoniolli has the accompaniment of permanent technical support in the development and design of its online store.

One of the obstacles that stood in his way was taking a step into the future: digitally transforming his business. As is public knowledge, pharmacies are currently not authorized to sell medicines online. So how could this pharmaceutical network get closer to its customers through the digital world in a profitable way?

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