BARDAHL Success Case

CASE OF SUCCESS

Bardahl

Bardahl is a brand recognized worldwide for its history and the quality of its products. For 60 years, it has supplied hundreds of distributors in Argentina and leads the vehicle oil market. In turn, it markets these products to end users who regularly use its inputs.

The challenge

Bardahl’s business model focuses on a pleasant customer experience: they take care of every detail of the purchase process and accompany, advise and train distributors. But how could Bardahl create the same shopping experience digitally? How would you provide your clients with the same trust and transparency that you represent in a new medium? How would you approach potential customers interested in your brand?

How could Bardahl create the same shopping experience digitally? How would you provide your clients with the same trust and transparency that you represent in a new medium?

The solution

Wualá solved the challenge: an online store with the same values as Bardahl, which, thanks to its operation, transmits security and guarantee. Customers would instantly recognize the essence of the brand and the passion for innovation that characterizes it, thus increasing business sales.

Considering the most recurrent clients of Bardahl, the distributors and sellers, we developed a Wholesale B2B eCommerce Store with ERP Management Software Integration so they could perform the same operational actions as always but in an online store.

All our work is focused on enhancing the client’s brand in the digital world. Therefore, the transformation process could not be limited to the online store, we had to integrate new tools to optimize the customer experience. We design and plan strategies to generate conversions in the various Bardahl products. To complement this, we perform a constant growth plan together with campaigns on social networks and Google ads with a prior process of configuring digital services that allow improving the performance of the campaigns.

Results

Currently, the company has a centralized database, where all the information of the purchases, the clients, visitors and possible buyers is registered in a safe way. The data allows orienting business strategies to the interests and needs of the client to increase the profitability of the company.

As in all our projects, We accompany the client in every step. Our team worked together to continue improving the business model: we offer technical support and optimization of Marketing tools for reach potential customers and offer the current ones a new channel of communication and purchase where this experience is constantly improving.